Search
  • Peter Thorpe

DOES YOUR BRAND HAVE AN AMAZON PROBLEM…

IF YOU AREN'T SELLING YOUR PRODUCT ON AMAZON, SOMEONE ELSE IS!

Amazon makes hundreds of BILLIONS each year…

The vast majority of those sales are made through third-party sellers, meaning You left a lot of money on the table with someone else

As a Brand Executive, it may feel daunting to put your products on Amazon

…The reality is, your products are being sold on Amazon now, in some cases, whether you want them there or not…

You may have a house rule "NO MORE AMAZON SELLERS," and that just caused more chaos…

Unfortunately, you can't bury your head in the sand when it comes to dealing with all things Amazon

Ignoring Your Brand Presence On Amazon …And Expecting To Survive… Is Not A Plan

DOES YOUR BRAND HAVE AN AMAZON PROBLEM…

When you sell your products directly to Amazon

They own the product and control your listing & Brand image…

They make the pricing decisions and keep the retail profits for themselves…

They decide what to keep in stock, and you get left holding the bag if Amazon forecasting does not match yours…

When you sell your products on Amazon through a third-party-seller

You lose control of inventory, and even your distributors

MAP GOES OUT THE WINDOW, with no control over distribution

You can't control pricing because . . . you don't even know who all the sellers are…

You are powerless to align your Brand presence on Amazon with your other market places…

Ever wonder why your website looks so much better than your Brands listing on Amazon… 3rd party sellers control it … if you don't

THE WORST CASE SCENARIO

Whether you control your Brand on Amazon or not . . . ALL OF YOUR RETAIL PARTNERS CAN SEE WHAT'S HAPPENING ON AMAZON

One day you will have an awkward conversation with another marketplace retailer (Target Walmart)…

Asking you why they don't get the same pricing your Amazon sellers "obviously get"…

… you don't even know who those sellers are….

…you decide . . . NO MORE AMAZON SELLERS…

…only to find out things get worse, and MAP spirals out of control…

If The Customer Can Always Get Your Product Cheaper On Amazon . . . . You Have An Amazon Channel Problem

IT IS NOT YOUR FAULT

My name is Peter Thorpe, I recently discovered something INSIDE AMAZON that is a real game-changer…

There is a way to figure out your Brands' relationship to the 800-pound gorilla called Amazon…

And, you can start with a tool Amazon will give you FREE! Yes, AMAZON has a FREE tool…

Click here to schedule a free Brand Health Chat, where we can look at YOUR Amazon listings together, no strings attached

HOW TO TAKE BACK CONTROL OF YOUR BRAND, YOUR IMAGE AND YOUR PROFITS ON AMAZON…

A Brand needs to control its pricing…

To control pricing, you need to control the distribution…

Many Brands Try To Deal With Unauthorized Sellers By

…shouting louder, to scare them off…

…or sending nasty letters…

The good news is . . . if your Trademark is tight, they have nowhere to hide!

EVEN BETTER, WHY DON'T YOU JUST OUTSMART THEM

Take command of your 3rd party distribution…

Dominate the Buy Box for yourself...

Secure your MAP back in your control…

AND NEVER HEAR THIS AGAIN…

" I will not distribute your products because you have no control over what happens on Amazon."

If you are a Brand that intends to stick around for a long time, you need to accept that Amazon is a perpetual motion retail giant, not about to run out of gas…

THE ONE THING YOU NEED TO DO ASAP….

Register your Brand in a program Amazon calls Brand REGISTRY

We have navigated through this FREE Amazon program that allows you to…

Control your MAP…

Dominate the Buy Box…

Command your supply-chain…

TIME FOR A REALITY CHECK

Don't expect that you can put your products up on Amazon and, they just start to FLY OFF THE VIRTUAL SHELVES.

There are over 400 million products in the Amazon catalog.

If your Brands' first product makes the 400-millionth-and-first listing…

…. It's not going to get noticed right away…

…Amazon does not care…

…Your competitors do not care…

…Your potential customers do not care…

… Nobody cares about it except for you…

IF YOUR BRAND WANTS TO SELL PRODUCTS ON AMAZON, YOU ARE GOING TO HAVE TO…

Drive traffic to YOUR LISTING…

Advertise to bring new customers…

Run special offers to increase your market share…

LETTING 3rd PARTIES DO ANY OF THIS IS AN INVITATION TO CHAOS

Click here to schedule a free Brand Health Chat, then we can look at YOUR Amazon listings together, no strings attached!

CANNIBALIZING YOUR WEBSITE … SALES MYTH

Many Brands, just like yours, are concerned about selling on Amazon…

Because it takes sales away from your website…

Only a very few Brands, in the whole world, have the massive customer base that Amazon can give you…

If you can figure out how to be relevant to over 200 million Amazon shoppers…

The sales you make on Amazon will, very quickly, far surpass anything from your website…

You have always suspected this to be true…and it is

You are rightfully proud of growing your Brand on your web site, and you also know…

"I have to get serious about Amazon."

You may be spending a lot of time and money to drive traffic to your website…

I guarantee that Amazon is more effective at driving traffic DIRECT TO YOUR BRAND…

And, Deliver An Amazon Shopper Ready To BUY NOW!

No more just poking around your web site and going to Amazon to see if they can get it cheaper…

Decide if you want 100% of the pie from your web site traffic or a smaller percentage of OCEAN AMAZON…

Making this decision is critical because your competition is selling on Amazon now…

DIP YOUR TOE IN . . . WHY IT DOES'T WORK

It can quickly become a self-fulfilling prophecy…

You put several products on Amazon as a way to dabble...

You were dabbling in a sea of over 400 million products…

You decide Amazon does not work…

YOU KNOW YOU NEEDED TO BE HARDCORE FOCUSED…

…ON DRIVING AMAZON TRAFIC TO THOSE "TOE-DIPPING-TEST" PRODUCTS …

There are more than 2 million sellers on Amazon…

Even if you take the top 1%, that means 20,000 sellers know how to play the game…

You need to figure out how to get good enough to compete with the top 1%...

THE WORST SOLUTION

Simple . . . Pretending the problem of unauthorized sellers and MAP breakers will go away…

The challenge will only get bigger and end up polluting every other Brand-channel you are in…

…Amazon Is The Top Of The Heap…Take Care Of That First…

FINAL THOUGHTS

By now, you have learned, just as I did, what the most critical steps forward are…

Control your MAP…

Dominate the Buy Box…

Command your supply-chain…

And, get registered in the Amazon Brand Registry, ASAP…

BEGIN TO THINK ABOUT AMAZON AS YOUR BEST TOOL…

An unsurpassed communication channel to your buyers' eyeballs…

The primo consumer advertising channel on the planet…

And, world-class sales channel crushing their competition…

LEVERAGE ALL THE TOOLS YOU CAN TO THRIVE ON AMAZON…

Start, TODAY, to have serious conversations about how your Brand…

…Can grasp the next level of success on Amazon…

Click here to schedule a free Brand Health Chat, then we can look at YOUR Amazon listings together, no strings attached!

THERE COMES THE POINT YOU HAVE TO SAY TO YOURSELF

…" IF WE ARE GOING TO SELL ON AMAZON, WE ARE GOING TO DO IT PROPERLY"…

CLOSE YOUR EYES FOR A MINUTE AND THINK ABOUT IT…

You have put all our content in lockdown with Amazons Brand Registry…

No one else can sell your products on Amazon unless you let them…

Your MAP is locked, and profits flow…

You control your distribution…

You have outsmarted the bad sellers…

Your Brand image on Amazon is spectacular…

Your competition wonders how you did it…

Everything about Amazon now works in your favor…

AMAZON IS YOUR WAKE-UP CALL

…The sooner you embrace Amazon with the proper plan…

…The sooner you will prosper and thrive on Amazon…

Let's pull up a chair, have a chat, and discover what is possible by looking at your actual listing together!

Click here to schedule a free Brand Health Chat, then we can look at YOUR Amazon listings together, no strings attached!

P.S. Amazon sellers can drive you nuts. Your MAP is violated. You don't know how to reign in your bad sellers except say, "NO MORE AMAZON SELLERS." Even after that, selling on Amazon gets more chaotic . . . Take back control of your Brand, your image, and your profits on Amazon…schedule your chat now!

0 views

Thorpe Group LLC  Copyright ©2020